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Who We Were, Who We Are, and Where We're Going Marla Rose and John Beske hatched the idea for the original VeganStreet.com in 1997 in the middle of a long road trip through Maine where they got hopelessly lost multiple times because they couldn’t understand the accents there. This was serendipitous: on one long stretch of highway, they came up with the name. On another windy seaside road, they came up with the concept. They knew that they wanted to dedicate their time to promoting veganism and they went to Maine with the intention of figuring it out by the time they had to come home. Vegan Street conveyed the sense of community and spirit of optimism they felt about compassionate living. Through combining their convictions about veganism with their passions for writing, communications and the arts, they began to carve out their perfect vehicle to express it with -- VeganStreet.com. Vegan Street published original content every week from 1998 - interviews, reviews, essays and so on - until 2003. It has been dormant since then. Until now. In the meantime, Marla and John have been very busy. In addition to raising their son and caring for their menagerie, they have been staying active with their writing (Marla) and design (John) careers. They also staged five vegan conferences before co-founding Chicago VeganMania, the region’s largest free vegan festival which has been running annually and growing rapidly since 2009. Marla has also maintained a weird blog since 2007 and published a novel in 2012. In 2013, John and Marla have decided to revive VeganStreet.com, and infuse it with the same independent energy, fresh perspective and irreverent humor as before, but with their evolving sensibilities. With VeganStreet 2.0, expect unique recipes, eco-and-budget-friendlyDIY home and personal care tips, interviews, reviews, and smart, original, and honest content each and every week. In addition to this, you’ll find stylish Vegan Street message gear and a supportive, welcoming community as we grow. We're also at work on our first volume of a series of books called The Vegan Street Guides that will make it easier and more rewarding to live a vegan lifestyle, build a community, speak your mind, and leave a positive stamp on the world. We are not sure exactly how else Vegan Street will expand, but we are certain that it will be exciting and rewarding as we evolve. We are happy to have you along to help shape things as we progress. For a more compassionate and just world, Marla Rose and John Beske © 2014, Vegan Street